Ensure customers find your page with search engine optimization (SEO)
Keywords relevant to your business are the foundation of all digital visibility in Google’s natural search engine results. As the saying goes, the best place to hide a body is on Google’s second search results page. That is where you do not want to hide with your page.
Search Engine Optimization (SEO) allows your site to be easily found in search results. Your site might have content or technical deficiencies that prevent its visibility. We help to identify these shortcomings and edit your site to be more customer friendly. In other words, SEO is ’’hacking’’ the search results of Google.
Why is it so important to be visible in search engines?
Well-optimized pages serve you in many ways. With Search Engine Optimization you can achieve:
- Free traffic to your site = more opportunities for sales
- A clear picture of your company and what it has to offer
- Reputation management and a better customer experience
- More concise brand communication
When you google something yourself, how many results do you click? So, in general, the first result gets 30% of the clicks, the second result less than 15% and the third less than 10%. The number of clicks on the following results are much lower. The numbers are indicative and search intention certainly matters, but this shows why it is worth investing in search engine optimization.
Well-optimized pages are user-friendly, as Google also emphasizes the visitor experience when valuing rankings. User-friendliness means that the pages have enough content, they are easy to use, and the user finds what they are looking for on the pages.
Only when the “home base” is in order does it make sense to invest in search engine advertising. Well-optimized pages lower the cost of Google advertising, so there’s one good reason to prioritize SEO before starting a big campaign.
SEO can also improve a company’s reputation in search engines. If googling brings out unpleasant or negative first results, they can be optimized down to some extent. Search results that generate positive results bring credibility to a company.
What is search engine optimization in practice?
When we start optimizing your page, we first analyze its shortcomings and why there is no traffic. We then provide recommendations on what to do with the site to make it easier for your customers to find them.
In practice, this can mean making technical corrections on the site, adding and rewriting content, or getting links. SEO can be easily kicked off with a one-time project. In a one-time project we find out the current situation and create concrete corrections to improve the sites search results as well as give clear instructions for the future. However, the best results can be achieved through continuous SEO. This is because SEO is a process and the situation continue to change while Google updates its algorithms.
Let’s analyze together what would be most critical in your case and what to do should be prioritized. We will be happy to help you put it into practice!
Our services include
- Website SEO audit and recommendations based on it
- Keyword researches
- Content production and on-page -optimization
- Search engine optimization strategy
- Vast keyword research
- Analyzing the competition
- Technical SEO-optimization
- Optimizing content considering keyword research
- Guiding on content creation
- Search Engine ranking follow up
- Recommendations for the future
With the help of Creativ Digital, I took the visibility of my website to a new level. Potential customers can now find on my website and I have received a lot of new customers because of it.
Virpi's solid expertise combined with "no bullshit" attitude makes collaborating easy and straightforward. Virpi has helped us with content production, search engine optimization and search engine marketing.