Make sure that customers find your page with search engine optimization (SEO)
Keywords relevant to your business are the foundation of all digital visibility in Google’s organic search engine results. As the saying goes, the best place to hide a body is on the second page of Google’s search results. That’s where you don’t want your website to be hidden!
Search Engine Optimization (SEO) allows your site to be easily found in search results. Your site might lack some relevant content, or it might have some technical deficiencies that hinder its visibility. We can help you to identify these shortcomings and edit your site to be more customer-friendly. In other words, SEO is a bit like ’’hacking’’ Google’s search.
Why is it so important to be visible in search engines?
Well-optimized pages serve you in many ways. With SEO you can achieve the following:
- Free traffic to your site = more opportunities for sales
- A clear picture of what your company has to offer
- A better management of your company’s reputation and the customer experience
- More concise brand communication
When you google something yourself, how many results do you click? In general, the first result gets 30% of the clicks, the second result less than 15% and the third less than 10%. The number of clicks on the following links are much lower. These numbers are naturally indicative and obviously your search intention matters as well, but this statistic demonstrates quite clearly why it is worth investing in search engine optimization.
Well-optimized pages are user-friendly, as Google also emphasizes the visitor experience when valuing rankings. User-friendliness means that the pages have enough content, they are easy to surf through, and the users find what they are looking for on the pages.
It doesn’t make sense to invest in search engine advertising before your “home base” is in order. Well-optimized pages lower the cost of Google advertising, so that’s another good reason to prioritize SEO before starting a big ad campaign.
SEO can also improve a company’s reputation in search engines. If googling brings out unpleasant or negative first results, they can be optimized down to some extent. Search results that generate positive results greatly improve the company’s credibility.
How does SEO work in practice?
When we start optimizing your site, first we analyse its shortcomings and try to establish why there is not enough traffic. Then we provide recommendations on what can be done to help the customers find your site. In practice, this can mean applying some technical corrections on the site, adding and/or rewriting content, as well as making changes in the internal linking available on your site.
SEO can be easily kicked off with a one-time project. That way, we examine the current situation and create concrete corrections to improve your site’s search results as well as provide you with clear instructions for the future. However, the best results are be achieved through continuous SEO. That’s simply because SEO is an on-going process that requires regular follow-up parallel to Google’s updates of its algorithms.
Our SEO services include
- Website SEO audit and recommendations based on it
- Keyword research
- Content creation and on-page -optimization
- Search engine optimization strategy
SEO - Price List
Thanks to the help that I got from Creative Digital, I took the visibility of my website to a whole new level. Potential customers can now easily find my website and thanks to that my customer base has grown a lot.
Virpi's solid expertise combined with "no bullshit" attitude makes collaborating easy and straightforward. Virpi has helped us with content production, search engine optimization and search engine marketing.