Keyword research reveals whether customers can find your site
Fancy terms can often be heavily used on company websites. But, only a glance at your own google history may reveal that the language people use in their Google searches is completely different from the terms you might cultivate on your website.
Or maybe your site uses a more popular tone. However, sometimes your own services and products are so obvious to the company itself that there is very little said about them on the website or the amount of content is very slim.
When a site does not use the language that people are using in searches, it is very difficult for Google to understand the content of the site. Sometimes there are two or more terms used for the same thing, and people are using the term that can not be found on your website
Why this is so important to understand? If you do not know how people search on Google, it is hard to design the content of a page which is easy for people to find. That is also why the page is not found on search engines and visitors are not massively flowing in through doors and windows. Keyword research tells you what is really searched and how much it is searched. At times, this data can turn out to be cruel.
More traffic and sales with keyword research
Sales through a web shop has a clear pattern: the amount of traffic x the amount of sales through the site.
With the help of conversion-optimization you can get the visitors of your website turn into buying customers, and the traffic can be boosted by advertising. Continuous traffic can be grown free of charge with Search Engine Optimization. Keyword research plays a base role in this too. When you are mentioning things, that potential customers are searching, you are growing the traffic and the sales of your website. Without a carefully planned keyword-analysis, you are guessing your keywords without knowing if they generate traffic or not.
Keyword research as a basis for page content and effective Google advertising
You should implement keyword research before writing anything on your site. Keyword research, that is properly done will help with e.g. in the navigation design and other content planning, and it will improve your content production. After completing the keyword research, you can utilize the right terms on your pages. Naturally the research is also of great benefit to your existing pages – research can be used to sharpen the key messages. Keyword analysis also gives you accurate information about how your site is currently ranking in Google search engines for keywords that are relevant to your business.
Understanding your keywords and their search volume will also serve as the foundation for cost-effective Google advertising. In addition, when you create landing pages based on keyword themes, your Google advertising Quality Score will increase, and you’ll pay less for advertising.
Keyword researches from 250 €
Receive an analysis of keywords that are relevant to your business. At the same time, you’ll gain an understanding of how your site appears in Google’s natural (i.e., free) search engine results. You’ll also learn how competitors appear with these same keywords.
You will get
- A list of the most important keywords (50-5000 keywords, depending on your business)
- Your site’s ranking in Google search results
- Recommendations for page development
With the help of Creativ Digital, I took the visibility of my website to a new level. Potential customers can now find on my website and I have received a lot of new customers because of it.
Virpi's solid expertise combined with "no bullshit" attitude makes collaborating easy and straightforward. Virpi has helped us with content production, search engine optimization and search engine marketing.