Keyword research reveals whether customers can find your site
Fancy terms can often be heavily used on company websites. But only a glance at your own google history may reveal that the language people use in their Google searches is completely different from the terms you might cultivate on your website.
Or maybe your site uses a more popular tone. However, sometimes your own services and products are so obvious to the company itself that there is very little said about them on the website, or the amount of content is very weak.
When a site does not use the same language that people are using in searches, it is very difficult for Google to understand the content of the site. Sometimes there are synonyms and other terms used for the same thing, and people prefer to use the term that cannot be found on your website.
Why is this so important to understand? It is difficult to design content that is easy to find if you do not know what people search for on Google. That is also why the page is not found on search engines and visitors are not massively flowing in through doors and windows. Keyword research tells you what is really being searched for and how frequently people search for it. At times, this data can turn out to be cruel.
More traffic and sales with keyword research
Sales through websites have a clear formula: the amount of traffic x the number of sales transactions through websites.
Conversion optimization helps you convert website visitors into buying customers, whereas advertising assists in increasing traffic. With search engine optimization, you can increase the amount of continuous traffic for free. This is supported by keyword research. When you talk about the things your customers are looking for on your pages, you increase both the amount of traffic to your site and the number of sales.
Keyword research as a foundation for page content and effective Google advertising
Before writing anything on your website, conduct keyword research. Proper keyword research aids in the design of navigation and other content, as well as focusing on your content creation. Based on the keyword research, you will use the appropriate terms on your pages and plan the structure’s naming correctly. Of course, research can be used to improve existing pages – research can be used to sharpen the message. Keyword research also provides you with accurate information on how your website is currently ranked in Google’s search engines for keywords relevant to your business. A keyword analysis is the starting point for a website’s search engine optimization.
Understanding your keywords and their search volume is also the foundation for cost-effective Google advertising. In addition, when you create landing pages based on keyword themes, your Google advertising Quality Score will increase, and you’ll pay less for advertising.
Keyword researches from 250 €
Receive an analysis of keywords that are relevant to your business. At the same time, you’ll gain an understanding of how your site appears in Google’s organic (i.e., free) search engine results. You’ll also learn how competitors appear with these same keywords.
You will get
- A list of the most important keywords (50-5000 keywords, depending on your business)
- Your site’s ranking in Google search results
- Recommendations for page development
It will take less than 2 weeks for the keyword analysis to be implemented on your site. Order a research by clicking the button below or leave a contact request. We will then contact you and set the date together for the kick-off meeting.
With the help of Creativ Digital, I took the visibility of my website to a new level. Potential customers can now find on my website and I have received a lot of new customers because of it.
Virpi's solid expertise combined with "no bullshit" attitude makes collaborating easy and straightforward. Virpi has helped us with content production, search engine optimization and search engine marketing.