Keyword research reveals whether customers can find your site
Official company websites often use a variety of fancy terms. But take a glance at your own google history and you will be surprised to see that the language that you use when googling something tends to differ quite drastically from the words that you might cultivate on your own website.
Perhaps this doesn’t concern you as your site uses a more popular tone? Perhaps your problem lies in the fact that your services and products are so obvious to you that your website doesn’t really say anything about them, or it doesn’t have enough of high-quality content?
When your site does not use the same language that people use in searches, it is very difficult for Google to understand what your site is about. Sometimes there are synonyms and other terms used for the same thing, and people prefer to use the exact term that is missing from your website.
Why is this so important? It is difficult to design meaningful content that is easy to find if you don’t know what people search on Google. This also explains why your site is not found on search engines and the visitors are not massively flowing in through all possible doors and windows. Keyword research tells you what people are really searching and how frequently they search it. And yes, sometimes this data can be devastating.
More traffic and sales with keyword research
If you are selling through your website, you should know this clear formula: the amount of traffic x the number of sales transactions made through the website.
Keyword research as a foundation for page content and effective Google advertising
Before you start writing anything on your website, you should conduct keyword research. Proper keyword research aids in the design of navigation and other content, as well as brings your content creation into focus. Based on the results of keyword research, you will be able to use the appropriate terms on your pages and plan your site’s structure accordingly. Keyword research can be used to improve existing pages as well, for example when you want to sharpen your message. Keyword research also provides you with accurate information on how your website is currently ranked in Google’s search engines for keywords relevant to your business. A keyword analysis is the starting point for a website’s search engine optimization.
Understanding your keywords and their search volume is also the foundation for cost-effective Google advertising. In addition, if you create landing pages based on keyword themes, your Google advertising Quality Score will increase, and you’ll pay less for advertising.
Understanding your keywords and their search volume is also the foundation for cost-effective Google advertising. In addition, when you create landing pages based on keyword themes, your Google advertising Quality Score will increase, and you’ll pay less for advertising.
Keyword researches from 250 €
Receive an analysis of keywords that are relevant to your business and gain an understanding of how your site appears in Google’s organic (i.e., free) search engine results. You will also learn how your competitors appear with these same keywords.
What you will get
- A list of the most important keywords (50-5000 keywords, depending on your business)
- Your site’s ranking in Google search results
- Recommendations for page development
It will take less than 2 weeks for the keyword analysis to be implemented on your site. Order a research by clicking the button below or leave a contact request. We will then contact you and set the date together for the kick-off meeting.
Thanks to the help that I got from Creative Digital, I took the visibility of my website to a whole new level. Potential customers can now easily find my website and thanks to that my customer base has grown a lot.
Virpi's solid expertise combined with "no bullshit" attitude makes collaborating easy and straightforward. Virpi has helped us with content production, search engine optimization and search engine marketing.