Commercial and user-friendly content writing – liked also by search engines
The culprit of many sites is that there is far too little text. This is problematic for many reasons. First of all, users will not always be able to perceive your product as your service unless you tell about it in many ways. Second, Google still needs “food” to understand what your site is all about. Remember to offer it.
Sometimes the problem may be that the pages do have text, but if the language used is jargon and differs a lot from normal everyday language, there is a risk that the site will not stand out positively from its competitors for that reason. And by using weird words, you make sure the page isn’t easily found by search engines either.
Therefore websites need content. All texts, articles, videos, infographics, games & tests images etc on the website are considered as content. Titles, meta descriptions, and titles that are important to search engines, for example, are also content.
Commercial content production
Commercial content production differs from creative content production. Commercial content can be creative, but text always has some purpose; get the user to the site, direct the user to purchase or forward the site, or inform the user. The goal is to steer the buyer in the desired direction on the buying path.
People at different stages of the buying path need different content, but still the content can have a commercial purpose.
When a site produces different forms of content, it’s a good idea to consider its distribution channel; whether the text is optimized so diamond that it is easily found in search engines. Do you share it in your newsletter or do you buy media advertising for it?
Content strategy & writing content
We help to create a comprehensive content strategy as well as to write the content ourselves.
A well-functioning content strategy is based on keyword research that reveals the real needs of users. These are easy to answer with well-produced and interesting content.