What is the Facebook Pixel?
The Facebook Pixel (now the Meta Pixel) is a small piece of code that can be installed on your website. This tool allows you to track user activity on your site after visits from Facebook ads.
The tracking pixel helps measure ad campaign effectiveness, optimize ads, build targeted audiences for future campaigns, and track conversions like purchases or registrations. The Meta Pixel provides valuable insights into how to most effectively leverage Facebook advertising to grow your business.
If you run LinkedIn advertising, also order our LinkedIn tracking tag installation.


